Pricing for Stability

Once you've gotten your consulting biz up and running and have a good number of clients, you want to start making more money and maintain your client base. It's time to hone in on your specialty. By now you should be competent and have a fair amount of experience with different types of businesses and what their QuickBooks needs are. Think about specializing in a specific area and raising your prices for being a "specialist". You could work only with QuickBooks POS and become specially certified for that. You could specialize in construction companies, legal firms or nonprofits (as I do). Get the word out you are specializing and raise your rates for everybody. A 10-20% raise is reasonable. Now you know what you are doing most of the time and should be able to handle your competitors. Your specialty will now set you apart from them. Keep working at it, but keep those other clients not in your specialty to further gain experience (and cash flow!). Eventually you will move to the next level when you Price for Optimization (coming soon...).